Today’s customers are looking for more from an insurance provider – especially in those lines of insurance where they are making short-term policy choices and, where they can switch from brand to brand with minimal friction. There needs to be a value-add reason for these customers to keep coming back and repeating their purchases.

In the below article from Travel Weekly, @JamieBiesiada outlines this trend specifically in the travel insurance market where many companies are offering additional benefits to their customers outside of the actual insurance policy. They want to attract and retain customers based on the other tailored benefits. These range from destination guides, to notifications based on location, to digital engagement.

Travel insurance providers are increasingly adding products or services to their offerings so that consumers will benefit from a policy even if they never file a claim.

To read the whole article, click here.